Think Green: Pantone’s Color of the Year

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Think Green: Pantone’s Color of the Year

In case you haven’t already heard, greenery 15-0343 is the Pantone color of the year for 2017. Pantone chooses a color that reflects the current cultural climate and once chosen has historically has influenced trends. However, its been my color for more than 7 years now. My wardrobe is full of it. I also carry a green phone case, tablet case, and contact lens case. Originally, I chose it for my branding to represent the clean and fresh design aesthetic that I strive to achieve. And, in 2009, Stop! Think Green became my plea to care for our planet.

“There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe,” Laurie Pressman, the Pantone Color Institute’s vice president, told to FORBES. “(Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

Greenery is rejuvenation, restoration and renewed energy. Greenery is real, vibrant, hopeful and signifies beginnings. Doesn’t that sound like what we need right now?

In an article from the Fashion & Style section of the New York Times, Vanessa Friedman wrote, “But in the wake of Mr. Trump’s victory and the dissension it highlighted, Ms. Eiseman said, green “could have an even more significant meaning.”

“This particular green is an unusual color: a combination of yellow and blue, or warmth and a certain cool,” she said. “It’s a complex marriage.” Which is probably putting what is going to have to happen in the current political climate mildly.

My choice wasn’t at all a political statement, but it in the spirit of renewal, I am pleased to finally present my updated website which is full of fresh greenery. I hope you like it.

“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize Greenery symbolizes the reconnection we see with nature, one another and a larger purpose.”
– Leatrice Wiseman, Executive Director of the Pantone Color Institute

To learn more about Pantone’s Color of the Year, visit Pantone.com

2017-03-08T11:28:42+00:00February 15th, 2017|Trends|