The owner of The Animal Behaviour Business, (located in the UK, hence the spelling of Behaviour with a “u”) indicated that she loved golds, greens, and dachshunds. I felt it was also important to incorporate animals of different types. The resulting logo is purposefully playful and lighthearted in order to brand the business as one focused on bringing relief to a possibly difficult situation. We also designed a series of dachshunds in various situations that we used throughout the site. Please be sure to also see the website.