Pulling together all that goes into a polished annual report can be a big undertaking. When we worked on the Fellowship Square annual reports, we had to roll with the changes as the data and information tended to be pretty fluid.
Presenting accurate data is important but the report is also an opportunity to connect with supporters on an emotional level. Year to year we changed things up but we always used as many images of the residents as we could. In this report from 2015, we designed in a small page size, which gives it a more intimate setting to reveal the unique stories of each Fellowship Square house. Profiles of individual residents deepen the connections and make the houses come alive for the reader.