This website design was framed as a “facelift” for an older site that was out of date and had become cumbersome to navigate. To stay within budget, we leveraged their visual assets and redesigned the site within the confines of the existing framework. To improve the user experience, we refreshed the look and reorganized the content on the homepage and made a few changes to the site architecture. The homepage now clearly displays their initiatives, research, and involvement in policy as well as any news and events. A new “research library” serves as a repository for the many reports they’ve produced through the years.
AEO – The Association for Enterprise Opportunity – is an organization committed to creating opportunity for underserved microentrepreneurs.